Our Marketing Measurement Journey Is Going Nowhere

by AdExchanger // Tuesday, January 22nd, 2019 – 12:15 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Van Ullen, General Manager, US Growth, at Rakuten Marketing It’s hard to find something new to say about digital marketing measurement. Today’s headlines…

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In-Housing Can Give Creative The Data It Needs To Thrive

by AdExchanger // Friday, January 18th, 2019 – 12:05 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. Sharing data between agency partners is critical, though not as common as one would assume. But marketers need…

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LinkedIn Takes An Interest In Interest-Based Targeting

by Allison Schiff // Wednesday, January 23rd, 2019 – 9:00 am LinkedIn launched interest-based targeting through its self-serve ad platform on Wednesday after more than three months in beta. B2C marketers are accustomed to targeting prospects based on their interests – “fast food lovers,” “coffee drinkers,” “gym goers” – but there is less interest data available for B2B marketers, said Abhishek…

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